Images de marques. Identité visuelle des marques: histoire et typologie. Etrurie “Archaeology and Culture” collection

“Archaeology and Culture” collection

Christian Youth Library approved by the Archbishop of Tours

sur les rapports de égyptiens avec les peuples de l'Asie Antérieure et sur les monuments de Tanis« F

Occasional Paper (New Series) III

Images de marques. Identité visuelle des marques: histoire et typologie. Etrurie “Archaeology and Culture” collectionThis book offers an in depth exploration of trademarks: their history, evolution, styles, categories, and significance today. After a brief history dating back to heraldry, monograms, property marks, and certificates of origin, Per Mollerup analyzes corporate identity and visual communication in light of sign theories. He then presents a detailed typology of logos, listing name marks, abbreviations, and all kinds of pictorial marks. This typology is