Retailization: Brand Survival In The Age Of Retailer Power Format:paperback Ik beschuldig

Ik beschuldig

An old film reel where the spools are weathered and worn

Kun je samen wel gelukkig zijn als je eigenlijk zo verschillend bent

Met overwinningen en nederlagen

Retailization: Brand Survival In The Age Of Retailer Power Format:paperback Ik beschuldigRetailization illustrates how brand power is slowly and inexorably being replaced by retailer power whether we like it or not, retail is now central to all business decision making. Many brands lack the tools needed to prevent them becoming trapped between massive, global retailers and well informed, demanding shoppers. In this new retail centric world, marketing as we know it is being severely challenged, and there is an overwhelming need for fresh