Lubalin's Typografie voor de Saturday Evening Post size-43-5x59-5 Printer: Graf

Printer: Graf

Original vintage poster for a performance of Handel's opera Alcina

"Serveis per a la Publicitat / Col·locació i Distribució de Cartells i Tot Tipus d'Imprès / Taller de Serigrafia i Retolament"

Gee was an ardent student of color theory

Lubalin's Typografie voor de Saturday Evening Post size-43-5x59-5 Printer: GrafPromoting an exhibition of "Lubalin's Typography for the Saturday Evening Post" in Hilversum, North Holland. Herb Lubalin was an American advertising designer who helped coin the term "graphic expressionism," referring to "the use of typography or lettering as a creative means of expressing an idea, to elicit an emotional response from the viewer and not just a mechanism for assembling letters on a page." Artist: Pieter Brattinga Printer: Kantine