Antique Peters "Diamond Brand" Shoes Advertising Sign merchandise " line printed along the

" line printed along the lower edge

Below this is a large

legible block typography

33" W x 25

Antique Peters "Diamond Brand" Shoes Advertising Sign merchandise " line printed along thec. 1910s 1920s; Peters, Branch of International Shoe Co. St. Louis, MO Single sided painted metal advertising sign for Peters Diamond Brand Shoes, boldly lettered with the slogan "Solid Leather Footwear." The graphic layout is straightforward and confident, relying on strong typography and a high contrast red, cream, and black palette to communicate durability and quality key selling points in early 20th century footwear marketing. The broad