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Veel meer kinderen nu
The background of the book is the Europe of the early i70os
dat hem in één klap tot een van de bekendste - en meest omstreden - Vlaamse auteurs maakte
De rust lijkt weergekeerd
Hidden Persuasion: 33 psychological influence techniques in advertising Format:hardcover Veel meer kinderen nuVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual
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