POETIC COLLECTIVE - BLOCK COLOR HOODIE - OFF WHITE/NAVY girls T-SHIRTS Ultracush™

Ultracush™

The repositioned DURACAP™ reinforced underlays and fully redesigned uppers

The goal was to create a brand that spoke to underdogs and represented the rebellious roots of skateboarding

with strong roots in Sweden

POETIC COLLECTIVE - BLOCK COLOR HOODIE - OFF WHITE/NAVY girls T-SHIRTS Ultracush™What is skateboarding? A seven ply piece of maple? Thirty three inches of length and no more? Not a crime? Just as skateboarding often eludes definition existing in a purgatory between physical expression and existential thought poetry uses language to access a similar type of feeling and add something new to our shared experience. The history of skateboarding, though, is far shorter than the history of language. We are just beginning to have a well