HOW TO GET TO GREAT IDEAS OCT24_1 Taking off from the red

Taking off from the red and white striped biplane at the front

PEPPA PIG: PEPPA'S FIRST SLEEPOVER

and pictures

meticulously drawn National Geographic maps show the extent of territory held by each empire

HOW TO GET TO GREAT IDEAS OCT24_1 Taking off from the redThe highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization and any